The Foundations of Ascension Freight:

A Response to Market Needs

In an ever-connected world, road freight stands as a vital artery in every supply chain. Every shipment—whether by air, sea, or rail—often relies on seamless road transport both before and after its main journey. However, navigating Europe’s fragmented road freight landscape, with over 550,000 registered operators ranging from small businesses with a single van to colossal fleets of 8,000 trucks, can feel overwhelming. To complicate matters further, many brokers and forwarders populate this space, often lacking the ability to provide real value.
Amidst these challenges, our founder, Alexander Keur, saw a crucial need for trust and transparency in the road freight industry. This realization sparked a mission shaped by fundamental questions that businesses grapple with daily:

  • How do you choose the right reliable carrier that aligns with your specific needs?
  • How can you strike the perfect balance between quality and cost?
  • How do you ensure your road freight operations run smoothly, minimizing costs while maximizing quality and sustainability, especially in a world rife with transport challenges that demand swift action?
  • How do you maintain control over daily logistics while at the same time propelling your business toward success?

The cornerstone of our company, the heartbeat of our business

At the core of Ascension Freight lies a commitment to becoming the trusted partner that addresses these challenges. In a logistics landscape, where reliable partners who uphold values of integrity, transparency, stewardship, and excellence are hard to find, how can you be confident that your products are in safe hands?
Ascension Freight was born from the desire to answer these questions and serve you effectively. With years of experience and a profound understanding of the logistics market, Alexander identified key signals and unmet demands within the industry. These insights led to the creation of Ascension Freight—a solution designed to bridge gaps, take control and deliver exactly what the market requires.
Our organization thrives on a steadfast commitment to trust, transparency, and excellence in all our endeavors. We aim to cultivate a thriving community, sharing success and setting a positive example in the business realm. By conducting our operations with fairness, ethical leadership, and a commitment to environmental stewardship, we strive to create lasting success, make a meaningful impact, and inspire others to join us in building a sustainable and equitable future.

Let’s Connect!

We’re here to understand the challenges you may be facing in your organization. Don’t hesitate to reach out—we're eager to chat and excited to connect with you as we explore the opportunities that lie ahead!


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Costs and Service Analysis

Cost Savings Analysis (Historical data), RFQ – Preparation & Management, Carrier Network design.

Transport Management

24/7 Road transport management, 100% Visibility and communication, KPI’s and compliance agreement.

Resources Optimization

Personnel outsourcing, routes and Consolidation solutions, IT infrastructure and integration.

© 2024 Oscar Prent Assurantiën BV 
© 2026 Ascension
Design & realization by:
© 2026 Ascension
Design & realization by:
Let's get in touch!